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[Signed 1st Edition] Defending the Brand by Brian H. Murray

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Item details

Condition
Very Good A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no unde...
ISBN
9780814407547
Format
Hardcover
Special Attributes
1st Edition
Language
English
Publication Year
2003
Signed
Yes
Book Title
Defending the Brand
Features
1st Edition
Intended Audience
Adults
Genre
Business, Economics & Industry
Title
Defending the Brand
Subjects
Business, Economics & Industry
Narrative Type
Nonfiction
Signed By
Brian H. Murray
EAN
9780814407547
Type
Not Available
Publication Name
  • Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena
Item Height
1in.
Author
Brian H. Murray
Item Length
9.2in.
Publisher
Amacom
Item Width
6.1in.
Item Weight
20.8 Oz
Number of Pages
272 Pages
Seller Notes
  • “Signed with an inscription by the author on the ffep; light edge wear to boards and jacket; Leading ... Read moreabout the seller notes“Signed with an inscription by the author on the ffep; light edge wear to boards and jacket; Leading brands and...

About this item

Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena

Author: Murray, Brian H.

Publication:New York : AMACOM, 2003-10-31

Binding: Hardcover

Edition: First Edition

Condition: Used: Very Good

Description: Signed with an inscription by the author on the ffep; light edge wear to boards and jacket; Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. "Defending the Brand" introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating. Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, "Defending the Brand" is a call to action for companies unwilling to compromise the power of their brands and the success of their products.

Ref#: 034759

Subject: Business

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